For their final project in Nicole Lavelle’s Design Thinking class at Portland State University, student teams identified, researched and designed solutions to urban challenges unique to Portland. In conjunction with GOOD Ideas for Cities, the students presented their solutions at a public event called GOOD Ideas for Portland. This series of posts documents those presentations. Find more information about the project and event here!
Team: Team Transport
Members: Alie Kouzoukian, Ruben Cadena, Gavin Van Houten
Challenge: Trimet is facing an enormous budget shortfall. Reductions are being planned for September 2012 that will affect all aspects of the public transportation system, impacting many Portland citizens. How can revenues be increased to make sure that Trimet can continue to provide affordable and reliable service for all?
Solution: Team Transport embarked on a rigorous research process, engaging the public to seek opinions and gauge impact of public transportation in Portland . They approached their challenge with a three-tiered solution. First, they suggested improving the experience of the ride by making Trimet FUN. Vending machines, ride free days and wifi on all trains would make riding the bus more enjoyable. Second, they devised a series of incentive-based approaches to encourage more riders, rethinking the function of the ticket. And finally…the blackout! Team Transport proposed taking away service for one day to highlight the importance of a functioning public transportation system in the city. They argued: “Sometimes, you only know the value of something when it is taken away.”
Presentation: See the complete presentation after the jump!