Elad Lassry on the Highline
It is hard to miss this billboard from LA-based artist Elad Lassry, as it is a block from the Newsweek offices. And while I see it everyday, I seem unable to ‘not look’ every time I pass. It is deceptively simple, but somehow continues to engage.
DAILY PIC: This is Elad Lassry’s “Women (065, 055)”, the latest of the billboard art projects organized by (and beside) the High Line park in New York. (The piece came down for a while for a private function, but is now on view again.) Lassry is one of the most interesting photographers working today – if only because it’s so fiendishly hard to figure out what he’s up to, or why it consistently grabs our attention. It must have something to do with how Lassry captures the look of modest commercial photography, with its goal of being perfectly transparent, and then uses it to the cryptic ends of fine art. The mix is particularly successful in the context of a billboard that shills only for itself. (Photo by Austin Kennedy, courtesy of Friends of the High Line)
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