Surely you guys have heard of Adbusters, but have you heard of their brand?

Blackspot: An experiment in grassroots capitalism

Blackspot is an affront to the consciousness of hyper capitalism and profit dominated boardroom policies. Blackspot is about more than marketing a brand or deconstructing the meaning of cool – it’s about changing the way the world does business. Blackspot is an open-source brand, which means that it can be used by anyone for any purpose at no cost.

I’ve always been interested in the fact that they built a brand as a way to comment on the ubiquity of brands…