Go watch this video, made by W+K New York as part of a multi-disciplinary collaborative team working as part of MOMA’s Foreclosed exhibition series. 

“Wieden+Kennedy New York collaborated with architects from WORKac to create an installation for a featured exhibition at the Museum of Modern Art (MoMA) in New York. Foreclosed: Rehousing the American Dream is an exploration of new architectural possibilities for cities and suburbs in the aftermath of the recent foreclosure crisis. Five teams were challenged by MoMA to envision new housing and transportation infrastructures that could catalyze urban transformation, particularly in the country’s suburbs…Instead of using the video to reiterate the model and the summary or develop the typical fly-through video, W+K and WORKac used the video component as a marketing opportunity for Nature City. Creating real estate ads for the development elevated the project above the hypothetical to the realm of the possible. Together, they made Nature City feel as if it were shovel-ready.”