“The Pepsi Refresh Project (PRP) is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.” —Wikipedia, Pepsi Refresh Project. Is this advertising?

“The Pepsi Refresh Project (PRP) is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.” —Wikipedia, Pepsi Refresh Project.

Is this advertising?