I don’t know where to start with Levi’s, so I guess I’ll start at the beginning. In recent years, they’ve exploded their advertising efforts to speak with a more youthful, positive, emotional and humanistic voice. 

This video was the start of it all, the main piece of the first rendition of the Go Forth! campaign based on a Walt Whitman poem called Pioneers! O Pioneers. (You might recognize some Portland things in this video, like the Keller Fountain or Mt. Tabor! Or maybe you’ll recognize some people you’ve seen around town.)

How is this campaign reflective of popular culture? How has it helped shape culture? How is this reflective of a distinctly Oregon culture? Or is it?